Art England - free tips for your web site and internet marketing
Facebook, Twitter and Social Media Marketing
The downside that most Facebook marketing experts won't talk about
The Good, the Bad and the Ugly
The flip side of this is providing that you post
quality content to your Fan Page and really do things the right way then
things should, in theory, be fine. And the pack mentality is something
that can be of great benefit to your web business. If Facebook Fans are
raving about you the social proof element of influence could explode
your business. But, as stated, if it goes the other way you could be in
The other problem with Facebook Fan Pages is when you promote to the Fans some people will take offence to that. It will always happen. It's the same with email. If you send a promotion some people will not be happy that you are sending promotions to them.
The difference is on Facebook they can post
An hour a day - minimum half an hour. Every day, for ever. Not such a "magic bullet" now, is it.
The real ugly truth about Fan Pages and other
All it takes is one troll or an unhappy customer - just ONE- who doesn't like the way you do business and it can have a very negative effect on your sales.
Be aware of what can happen with Twitter and Facebook Marketing. Social media users don't see them as marketing tools. So when they get marketed to by someone on Twitter they can often get annoyed and make their feelings very clear to all the rest of your Twitter or Facebook followers. Beware the competitor, or customer with a grudge, because you have just handed them a platform to badmouth you on, and the tools to do it.
The more "successful" and viral you make your page, the easier it is for someone to make you look bad. And you know they will exaggerate, don't you.
We all know that in business however great your customer service, and however good your product, there will always be someone who thinks you are worse than the spawn of satan and they will want to tell the world, make your life difficult, and damage your reputation.
Use "social" marketing with extreme caution
Points to remember:
The Reality of social media marketing: It's not suitable for everyone - for some types of business it can do more harm than good
A simple Facebook "recommend" button on your website can work much better than a "fan" page. Its free, nobody is going to "troll" your business, and its a genuine and honest way of letting people recommend you to their friends. Likewise a twitter or connect button.
Be realistic. In the business you are in, do ordinary people (customers) want to hear from you every day, or every week on facebook? They probably don't. Is an email newsletter possibly better?
Time Can you honestly spend an hour a day. that's almost the same hours as a full working day every week for the rest of your life "marketing" on facebook, twitter etc? Or could you spend those hours elsewhere in your marketing (building links, writing articles, improving your web site and sales pages....) A whole day a week spent on "social media". That's the reality.
Social media marketing takes up a huge amount of your time. If you are just using it for extra traffic for your sales web site, in 9 cases out of 10 your time would be better spent and ten times more profitable working on Conversion Rates for existing visitors. Or CRO (Conversion Rate Optimisation)
People will share and recommend your content, product or web site anyway if it is any good.
Educated, well informed people make their own judgements. Make it easy for them to share - if they want to.
Don't force people to "like" you to get access to something, and don't spam their social media pages. Think twice before embarking on a facebook campaign, or even making a facebook post or tweeting.
Only post when you have something interesting, or useful, or helpful. In other words: Don't waste their time.
There are too many "gurus" nowadays hyping up social media marketing as the next great thing, and frankly they seem to think facebook and twitter users are just a commodity, not people.
|Based on thoughts in an article from Phil Wells, a real world marketing expert. I highly recommend you sign up to his free newelstter. http://impacktapublishing.com|